Being in the Egyptian Market since 2005, IFM as a leading Field Marketing Agency, offers you Full Integrated Field Marketing Services that have a direct effect on your Brand’s sales and ROI, such as Merchandising, In-Store Audit, In-Store Promotions, Branding, Database Compilation, Mystery Shopping and other services in the Field.

Investing in the traditional advertising methods, and paying fortunes in media and other ATL (Above the Line) activities helps in your sales, and may have a good ROI; yet, studies show that 70% of customer’s purchasing decision is made inside the store.

This is where IFM’s role begins… we connect your brand with your customers!!

IFM has a dedicated, experienced and well trained team, acting as your brand ambassador who fully understand your brand and know how to serve it in the best way in the market across all the competitions available; a capable, highly motivated team who act and react promptly to market changes in such a rapid environment, as the Egyptian market.

We understand your needs in the field and always have solutions to improve your product’s availability, display compliance, shelf share agreements, increase brand awareness and even exceed your field services expectations.

IFM knows that it is all about relationships and that’s why it is the final last contact point between your brand in the market and the consumers. That’s why our well trained teams in the stores are developing partnerships in the stores to make all the difference to your business. We have the experience and knowledge to leverage the relationships that make an impact on your brand.

We are passionate about your brand and our Operation Team wake up every day to serve you in the best way by delivering you consistent high quality , managing the Field Manpower, data collection and analysis, and recruitment of the right people in the right place.

In the current age of technology, IFM offers up-to-date IT solutions for data, delivering high quality tailor-made reporting system as per the agreed deliverables and data measurement objectives. We offer you timely, daily and fresh accurate data, reflecting the exact market status, for you to take prompt actions that will greatly affect your brand’s sales to continually generate incremental sales results.

IFM is always your eyes and ears in the field!