Product Merchandising

If your product is not on shelf, that’s a missed sales opportunity! Customers will either re-think of purchasing the product, or will switch to a competitive brand if your brand is not available on shelf.
Merchandising is a Field Marketing service that works on such issues in the market, and makes sure that your product is available on shelf all the time in the correct place with maximum visibility.
IFM is specialized in merchandising service as one of our core services, and has its skilled and well trained dedicated team who are fully well aware of your brand and its ideal placement in each category in the market.
Merchandising will increase your sales opportunities in the stores through:

• Shelf Replenishment
• Ensuring products in stocks are displayed on shelves
• Product display compliance (Plan-o-gram implementation)
• Updated Shelf prices are displayed beneath each product
• Increase of Shelf Share display, hence more visibility
• Additional secondary display in the store for more spots in markets
• Ensuring Promotional Plans are taking place in the agreed times
• Order Taking of products that are out of stock

IFM has the experience of drawing the team’s detailed Route Plans in the field, customized as per the business need with regular visits to each market that ensures Products are available and well displayed on shelves.
IFM provides you will daily reports, pictures and analysis from the markets that reflect products’ availability status in the markets, so your management team act accordingly.